Nike Made Sure The Lionesses Came Home In Style

The Lionesses achieved a historic triumph in this summer’s Euros, claiming their second title in consecutive tournaments. The first time was so nice, it was only right that they did it again. Going back-to-back and making their mark on the international stage, this victory means more for the Women’s game in England. 

The first time was historic, but the second is legendary. A squad consisting of experienced campaigners, rising talents, and players with a point to prove — it’s clear that pressure does make diamonds. 

Given the magnitude of this historic success, it’s only right that Nike rewarded the team bringing it home with a plane to match. The custom Swoosh plane was embossed with the text “IIOME,” the Roman numerals, a celebration of the second title won by the nation, and a reminder that they had brought football home again. 

CREDIT: @GSNAPWAY

The Lionesses were also provided with custom Nike boarding passes, which truly celebrated the occasion, with each pass individually designed for every member of the squad — honouring their first trophy or commemorating their second. 

More than just a gimmick, the Swoosh plane takeover is another reminder of Nike’s indubitable support not just for the Lionesses, but for the broader Women’s game, because investing in women makes sports better.

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