Athletes Are Using Snapchat More Than Ever: Julie Bogaert Reveals Why
As Erling Haaland continues to fight the robot allegations one Snap at a time, not to mention the infamous Snapchat Derby between Nottingham Forest and Fulham, it is clear that Snapchat has become a favourite amongst athletes. Having previously explored how footballers are rewriting the rules of sports media, we wanted to delve deeper into […]
Como 1907 Drop New Third Kit: A Reinvention Of The Past
Renowned for their ability to embrace the environment around them, Como 1907, under the creative direction of Rhuigi Villaseñor, the club’s Chief Brand Officer, have established itself as one of the flyest clubs in the game. Their latest release – a new adidas Third Kit. As they continue to push the boundaries of what it […]
The Rise Of Oday Dabbagh: Identity, Fashion, And Faith
‘Surely with hardship comes ease’ – Surah Ash-Sharh (94:5-6) They often say you are a product of your environment. But Oday Dabbagh is living proof that you can embrace the experience of different cultures while being a powerful representative of your nation. We sat down with the 26-year-old Palestinian striker to delve deeper into […]
JD Reveal New Christmas Film ‘Where Are You Going?’ – By The Youth, For The Youth
286 voices. 286 stories. JD reveal latest Christmas campaign that flips the script on the conventional high-production route, reverting to a raw self-directed portrait of youth culture. Entirely for the youth, by the youth. ‘Where Are You Going?’ is a campaign that puts not just the power, but the camera and creative control, back into […]
An Ode To Marcus Rashford: An Icon And An Inspiration
As he celebrates his 28th birthday, Marcus Rashford will no doubt be aiming to push on after his strong start to the season, racking up 11 goals and assists in just 11 starts. But while Rashy invariably looks forward, we decided to look back, paying homage to the work he’s done and the impact he’s […]
How Trash Talk Turned El Clásico Into A Cultural Event Again
Last night, Real Madrid and Barcelona went head-to-head in arguably one of the most anticipated El Clásico matches in recent times. Despite Real Madrid walking away with all three points, courtesy of goals from Kylian Mbappe and Jude Bellingham, the real winner was football. El Clásico has always been, and will always be, a fixture […]
Palace And Nike Kick Off Partnership With The P90 Collection
Palace and Nike reveal the P90 Collection, a bold tribute to early 2000’s football culture. Curated with both skateboarders and football fans firmly in mind, the collection draws upon Nike’s iconic T90 franchise, reimagining it through Palace’s unique lens on sportswear and football culture. Taking inspiration from the original era of Total90, Palace designed an […]
An Ode To Mesut Özil: More Than A Playmaker
Let me transport you back to the start of the 2013/14 Premier League season. Arsenal are clad in a yellow shirt with a blue collar and sleeve cuff, broken up by a small yellow pinstripe. The Gunners possess a new-look attack, thanks to the arrival of their record signing that summer. Making his debut, on […]
Adidas And Arsenal Run It Back with 1992-1994 Home Jersey
adidas and Arsenal went back into the archives, rediscovering the essence of the early ‘90s with the new Arsenal Bring-Back Collection. The collection celebrates Arsenal’s rich history and features the return of the club’s iconic 1992-1994 home kit, a design synonymous with the new era at Highbury. Built for both lifelong Gooners and a new […]
Macron Level Up Arrival Fits With Their New O.N.E Collection
As arrival fits continue to become a regular feature in football, Macron have just unveiled its new Activefashionwear range, representing its first foray into the football high-end lifestyle space. The Italian brand extended its existing partnerships with three clubs, Udinese Calcio, Crystal Palace FC, and FC Basel 1893, opening a new frontier of Activefashionwear for […]