Nike have just announced the launch of Erling Haaland’s new signature boot, designed for the attacker who thrives under pressure.
The Erling Haaland Nike Phantom 6 Low is designed to fuel the game’s most explosive attackers, cultivating a mindset that makes them unstoppable. Not just for those on the professional stage, but equally amongst the new generation of attackers.
Since rising to prominence in Norway, the Manchester City attacker has become the fastest footballer in history to reach 300 goals, and this boot epitomises the striker’s drive to score as many goals as possible.
Designed with Nike’s best-in-class Phantom 6 innovations coupled with Erling’s inner fire, the boot debuts Erling’s personal Nike logo — a storm of nines spiralling outwards, not only paying homage to his jersey number, but a reminder that he is at the heart of the storm, an ever-present threat.
The campaign is centered around the message “Too Big to Miss,” a nod to Erling’s dominance in the game, both physically and statistically, while also reiterating how far ahead he is of the competition. Towering over defenders and expectations alike, both the boot and the campaign reinforce Erling and Nike’s joint commitment, encouraging everyone to push the limits of what’s possible in football.
The Nike Phantom 6 Low Erling Haaland Player Edition will be available at select retail locations on August 18, before launching globally at nike.com and additional retail locations on August 21.
