adidas Originals has redefined an iconic silhouette with the launch of ‘Superstar: The Original Icon,’ dropping two classic colourways alongside the iconic Firebird Tracksuit. 

The Three Stripes have embraced the cultural crossover synonymous with the Superstar, bringing together some of the biggest voices for their UK campaign. Featuring Stormzy, Olivia Dean, Barry Keoghan, Jude Bellingham, and Florian Wirtz, the campaign not only honours the Superstar’s legacy, but it’s also a call to the next generation to mark their stamp on a timeless classic. 

The campaign itself draws inspiration from the silhouette’s legacy of breaking through conventional boundaries and becoming an ever-present within different cultural spaces. 

To celebrate the UK launch, adidas has announced THIS IS SUPERSTAR – a three-day cultural takeover in London. Paying homage to the key pillars that shaped the Superstar’s legacy – fashion, skate, and music. The event brings the Superstar’s historical cultural cachet to life with an immersive, creative experience. Open to everyone, it’s an invitation to step in, stand out, and make your mark – just as the Superstar always has.

‘Superstar: The Original Icon’ is now live, with adidas Originals Superstar II and Firebird apparel available to purchase via adidas retail stores and www.adidas.co.uk. THIS IS SUPERSTAR is opening to the public from Friday, 29 to Sunday, 31 August at 180 Studios, London, offering standout programming by NTS, LABRUM London, and RWD.