PUMA and Rihanna have proven they’re the perfect pairing once again, unveiling their new limited-edition Avanti LS designed by the nine-time GRAMMY award winner herself.
If you’re not aware of their link up, let us put you on.
PUMA recognised Rihanna’s influence on the fashion scene back in 2014, releasing the iconic Creeper just a year later. Since then, this dream pairing have paved the way for a new era of sports collaborations – offering some of the most stylish football-inspired footwear in the game.
Now, they’re back at it again. 2025 brings the Avanti LS to the stage, a sleek design inspired by the original Avanti shoe.
Look familiar? The Avanti LS pays homage to the legendary PUMA King worn by icons such as Johan Cruyff, Diego Maradona and, of course, Pelé.
A royal blue suede canvas sits underneath delicate touches of gold, while a classic football gum sole ties this modern design to silhouettes of the past.
The Avanti LS is the perfect blend of football and fashion. Whether it be in the terraces or on the runway, it’s crafted with style and versatility in mind.
Bad Gal Riri has wasted no time in flaunting her new design on the streets of New York City – we’re sold.
The FENTY x PUMA Avanti LS is available on 16 January online at PUMA.
