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PUMA And Rihanna Team Up To Drop New Avanti LS

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PUMA Avanti LS

PUMA and Rihanna have proven they’re the perfect pairing once again, unveiling their new limited-edition Avanti LS designed by the nine-time GRAMMY award winner herself.

If you’re not aware of their link up, let us put you on.

PUMA recognised Rihanna’s influence on the fashion scene back in 2014, releasing the iconic Creeper just a year later. Since then, this dream pairing have paved the way for a new era of sports collaborations – offering some of the most stylish football-inspired footwear in the game.

Now, they’re back at it again. 2025 brings the Avanti LS to the stage, a sleek design inspired by the original Avanti shoe.

PUMA Avanti LS

Look familiar? The Avanti LS pays homage to the legendary PUMA King worn by icons such as Johan Cruyff, Diego Maradona and, of course, Pelé.

A royal blue suede canvas sits underneath delicate touches of gold, while a classic football gum sole ties this modern design to silhouettes of the past.

The Avanti LS is the perfect blend of football and fashion. Whether it be in the terraces or on the runway, it’s crafted with style and versatility in mind.

Bad Gal Riri has wasted no time in flaunting her new design on the streets of New York City – we’re sold.

The FENTY x PUMA Avanti LS is available on 16 January online at PUMA.

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Footwear

adidas Deliver Iconic Predator 25

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Jude Bellingham poses with adidas Predator 25

adidas have unveiled the latest edition of their famed Predator collection, bringing to life new technology on a vibrant red canvas. The Predator 25 blends legacy and innovativity, upgrading an unforgettable look into the perfect shoe for a modern day goalscorer.

Complemented by a striking red, the newest instalment of the Predator is bold in every way. The design pays homage to the Predator Accelerator of 1998 – worn by the likes of Zinedine Zidane and David Beckham – with wavy black lines weaved through the brand’s three stripes.

2025’s shoe, however, is handcrafted for the stars of tomorrow, utilising the latest technology to ensure some of the biggest names in the game continue to break records and smash expectations.

Predator 25

Image credit: adidas Football

For those that crave nostalgia, the Predator 25 is, of course, finished with a fold over tongue – equipped with added elements for improved strike and protection.

Real Madrid’s Jude Bellingham will sport this new design on the pitch, while Barcelona stars Pedri and Aitana Bonmatí are also expected to impress in the Predator 25.

Arsenal forward Alessia Russo, another athlete who has made waves in adidas’ bespoke designs, has admitted she is ready to turn heads in 2025.

For me the Predator boot is about being bold and making a statement on the pitch,” she said. “From how it supports your goals to how iconic its design is. The tongue, which is hands down my favourite thing about it, is even better on this one, and the colourway is something else – I’m buzzing to play in it this year and see what I can do in front of goal.”

The Predator 25 will be available from 9 January.

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