Founded in 2020, Footballer Fits has become the driving force behind football x fashion culture, serving as the leading platform for the support and encouragement of athlete self-expression on and off the pitch.

In the four years since our founding, we have worked with athletes, clubs and brands to shift the culture, eradicating pre-historic misconceptions around footballers by producing authentic, athlete-driven content that allows players to take control of their own narrative.

Born from a bedroom in England, our global audience now includes over 2.4 million people and reaches over 25 million users monthly across our social media platforms of which the majority are Gen-Z.

The mission is simple: to change the game one outfit at a time.